Allspark Animation: Toymaker Hasbro’s newest film venture will still partner with Paramount
Hasbro, the company behind Transformers, G.I. Joe, My Little Pony, Play-Doh and nearly every board game you played as a child, has long shown interest in turning their toys and games into films — so yes, the Battleship movie is their fault.
But now that Hasbro has announced two film divisions: Allspark Pictures and Allspark Animation, we have better insight into their continued partnership with Paramount Pictures, with whom they’ve already made five Transformers and two G.I. Joe films. According to Variety, the two groups have a five-year exclusive agreement “to make live action and animated films based on the toymaker’s products, as well as original stories” in film and television. Paramount will continue to oversee film distribution.
Their most recent animated collaboration was last month’s My Little Pony: The Movie, but no future feature animation projects have been announced yet for the newly formed animation division. There are, however, rumors of a Stretch Armstrong-based animated show.
Stretch Armstrong was a popular, strange toy from decades past, who may be making a comeback in toy stores soon.
Above logo animation for Hasbro’s production company was created by Vermont-based marketing group PixelBarn.
– Courtney ( @harmonicacave )